Hart’s Local Grocers Doubles Online Basket With Freshop
Hart’s Local Grocers grows its commitment to promoting local goods and services by teaming with Freshop, Inc. to provide a robust online grocery solution for shoppers. Improvements to the site capitalize on a more streamlined workflow that eliminates the need for outsourcing to a third-party vendor when placing and processing orders and increases administrative efficiencies allowing the store to expand its delivery options.
Hart’s Local Grocers, known for promoting local products alongside national-brands, chose a hometown e-commerce solution provider to bring its virtual store operations in-house. Freshop, located in Rochester, powers digital experience for more than 400 grocery stores spanning 32 states. The company’s mobile and web platform mimics the shopper’s in-store experience with multiple efficiencies built-in to make online shopping easy at www.hartslocalgrocers.com.
The new shopping side of the website features enhanced graphics, new store-brand product images, and a Savings section to highlight weekly specials. Shoppers can build lists from a mobile device or tablet, place orders online and select a date/time for grocery pickup or delivery. Perhaps most importantly, all the website data and content is designed to integrate with Hart’s Local Grocers existing systems, removing the need for a third-party to maintain store inventory or to process online orders.
“Freshop gave us just what we were looking for—an online shopping experience that was most like shopping in our store, with the flexibility to quickly adapt to our customer needs and our growing small business,” said Colleen Griffin-Underhill, General Manager, Hart’s Local Grocers. “It felt like we had an extension of our team instantly, giving us the confidence that we could take our online ordering service to the next level.”
The Hart’s Local Grocers online shopping experience has never been more personal with a more easy-to-navigate e-commerce website as well as text fields for specific order fulfillment instructions. Shoppers can create lists, reorder “favorites” or pre-fill entire grocery lists from previous orders with a single click. Additionally, a notes section allows shoppers to explain how the grocer should substitute for an unavailable item. The store layout was also taken into consideration when building a specific walk path to fulfill each order, reducing “pick” time and increasing efficiency. Following the launch of Freshop an increase in orders with twice the average basket size along with deliveries in a shorter amount of time have improved the shopper experience while improving Harts bottom line. Additionally, more zip codes were added to the store’s delivery zones which now includes ten communities in the Rochester area.