What does Amazon’s announcement mean for the independent? At Freshop we heard loud and clear from grocers across the country that Click and Collect is now table stakes with delivery required in some markets. Amazon has the proven ability to shake up any industry. They have already been working hard in the grocery space but lacked the geographic availability of fresh and frozen.
It is critical that grocers do not attempt to follow and now is the time to go live. Being a first mover is important as the independent does not have the marketing spend to pull shoppers back from the big players. This is an opportunity as grocers are not the only ones reading Amazon’s news. Shoppers around the country are more primed than ever to search out online groceries – Freshop can help the nimble independent grocer get to the top of shoppers’ lists. With more than 500 stores on Freshop across the country, we have the proven solutions to help you execute on time, on target and on budget.
Freshop provides the tools to compete. We can help you reach more customers with a full, responsive website that is SEO-optimized and ADA compliant. From there, services like Click and Collect, Delivery, Drop-off, Catering, Quick Orders and even Direct to Home shipping are additionally available.
At $600 per store, per month with your brand, no per-order fees, and no “percent of sales,” Freshop Pickup pays for itself doing just a single order per day with a $100 average basket and the rule of thirds. Your e-commerce orders will be ⅓ cannibalization, ⅓ people who would have left for another online retailer and ⅓ who pick you because you offer online shopping. The bonus return is personalized digital engagement with all shoppers, not just those doing pickup and delivery.
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One grocer summed it up saying…
“You remember where you were for 9/11, or the shuttle blowing up, and now Amazon buying WFM.”