Store Brands Captured in Good Light
Promoting store brand products? Showcasing seasonal items? Freshop knows that first impressions mean everything. Managers spend much of their time tweaking their homepage, but often lose sight of the importance of a well-designed product page.
Congratulations! You’ve chosen Freshop for your grocery e-commerce solution. You’re provided a top-notch website design featuring a full product catalog. Freshop sources images and information from many sources including Gladson, ItemMaster, Kwikee, wholesalers, and manufacturers. Product information includes shopper-friendly titles and categories, descriptions, ingredients, nutrition information and tags (ex. Gluten Free, Local, etc.). Product information and images on store-branded and local products, however, falls on you. You can best keep your site’s continuity by considering the design elements of your site and by keeping product images aesthetically pleasing.
Undoubtedly, customers are drawn to quality images with high resolutions. Freshop provides onsite photography to shoot store-brand, local products and provides you the tools to maintain these images and new ones down-the-road. Our in-house photographers shoot thousands of product images per day and edit them. Additionally, Freshop’s library, made available to each store, includes a full range of product images and data for random weight and produce products including meat, seafood, deli, bakery, produce, catering, cakes and others.
Freshop helps your brands maintain a competitive edge by living up to industry image standards. Our photographers are highly skilled in best practices for capturing web-ready images of your products. In addition to in-store shoots, we will also provide assistance after launch with informational guides and support on photoshoot standards including table and lightbox/lighting set-up