Freshop’s Grocery eCommerce Platform Chosen As A Partner Provider For AWG Retailers

Freshop’s Grocery eCommerce Platform Chosen As A Partner Provider For AWG Retailers

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ROCHESTER, N.Y. – Freshop, Inc., a comprehensive grocery e-commerce solution, was recently chosen as a technology solution and provider for members of Associated Wholesale Grocers (AWG). With more than 600 member-owners and 3,400 retail outlets in 31 states, AWG is the second largest retailer-owned grocery cooperative in the US.

"We know consumers are looking for a different way to shop for groceries,” said Kate Favrow, AWG Corporate Marketing Manager. “AWG’s partnership with Freshop allows our retailers to meet that consumer desire while staying true to their established brand."

Freshop’s platform is currently available to the customers of all 60 Foodtown stores, with 24 stores offering pickup or delivery. For stores that do not offer pickup or delivery, Freshop enables list-building functionality, including the clickable circular and full product catalog. Foodtown customers are able to use the new website to browse products, recipes, healthy living tips, access the clickable, weekly circular and build their grocery lists. Customers can then choose their personal shopping experience, using their grocery list to shop in-store or have a Foodtown personal shopper put together their order for pickup or delivery.

A significant number of AWG retail outlets have expressed interest in Freshop’s platform. Freshop works with wholesalers and independent grocers to develop customized online shopping solutions. By catering to each store’s unique customer base, Freshop empowers independent grocers, enabling them to compete in the online shopping space where profitability, increased share of cart and higher sales are possible.

"We know the online shopping environment is complex, Favrow continued. With their focus on store level and existing digital platform integration, we’re confident Freshop can help our retailers evolve quickly and in a way that meets the consumers’ needs."

With Freshop’s platform powering the store experience, shoppers experience the same grocery shopping experience through the store’s website as they do when they visit the brick-and-mortar stores. Shoppers are able to use their grocery store’s website to browse products, recipes and healthy living tips, and they can also access the clickable, weekly circular to build grocery lists. Depending on the shopping options chosen by each store, customers can then choose their personal shopping experience, using their grocery list to shop in-store or a personal shopper can put together their order for pick-up or delivery.

"Independent grocers have needs that are different from other retailers in the market, said Brian Moyer, CEO of Freshop, Inc. They want to stand out in a crowded marketplace with unique solutions and neighborhood-tailored grocery offerings. At Freshop, we help these retailers reach a wider audience with updated websites and online grocery options. Each website is tailored to the unique store it serves, ensuring that branding and shopping options remain the same as the brick-and-mortar store experience."
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