Let’s face it, buying groceries online is super easy, convenient and here for the long run. And, if your store offers delivery you are definitely on the right track. But, often delivery is costly and not sustainable. Further, zip code-based delivery services aren’t inclusive and don’t fit every geographical area. You may wind up losing customers you can’t service rather than gaining new ones. To that end, Freshop offers custom delivery slots, putting you in the driver’s seat.
With the Freshop Store Administrative Tool, you can define exact delivery zones based on more than just zip code or radius. Stores now have more control over where home or office delivery is available with adjustable service fees. Shoppers are willing to give more lead time to online grocery orders and also pay a little extra for delivery when they live off the beaten path.
Freshop understands the intricacies involved when expanding fulfillment to delivery. Personal shoppers and drivers can drain in-store resources. Further, some regions don’t use zip codes to describe locations. Instead, it might be common to use local landmarks to navigate around town, for example “located a mile from the WW II Monument.” Depending on the context, store admins can adjust how they choose to sort locations. Using the intuitive Freshop dashboard, admins can draw custom areas on a map and label them, like ‘College Dorms’ or ‘Upper West Side’. This area can be any shape or size and fees can be set depending on time of day, distance and ease of access. This way, areas drawn on a map are automatically covered at a predetermined amount upon checkout.
If delivery seemed like just another costly trend that your store couldn’t break into, it’s time to reconsider. It does not have to be a logistical nightmare if you choose a routine that works for your store. Define your areas and set the pace for deliveries, even rotating drop-offs on a daily or weekly basis. A good place to start is considering weekend only deliveries or even central drop locations.
Freshop is lowering the barriers to grocery delivery and making it easier to compete with big name retailers. We deliver – so that you can too!
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