Merchandising will always have the limiter of available square footage so new methods are needed for the independent to compete against Supercenters. “Infinite Aisles” allows you to offer a fuller range of products on your website. These products could be your entire wholesaler catalog with the understanding that it takes a few days to a week for the products to be in the store or innovative programs like Freshop’s Direct to Home.
Direct to Home allows customer’s products to be shipped directly to their home. You keep the margin and the customer’s focus on your store without needing to order the products or carry extra items in the store. A full range of TPRs are available and customers can save even more by purchasing in cases. Direct to Home should be offered only for products you don’t carry to avoid cannibalizing sales while allowing your shoppers access to a fuller range of products.