Many of your products require a weight but customers don’t know what to enter. Bananas are the most common item that a customer buys and the hardest to estimate. What is a pound of bananas? An average 4011 Banana weighs 0.4 pounds but when shopping a person will get “a bunch” or “five bananas”. You would be hard pressed to find a shopping list that says “1.5 lb bananas”. Make sure your online shopping allows “3 large bananas”.
In addition to buying weight by quantity these items often have other attributes that must be offered for successful online shopping. Again with bananas make sure the customer can select the size and indicate the ripeness with easily understood phrases like “more yellow than green” or “all yellow”. Helping the customer to give you good information to pick the order will yield fewer issues and happier customers, further strengthening your ties with your shoppers.
Here are some products to offer this way:
- Salmon filets
- Value Pack Chicken Breast–“4-5 breasts, approximately 3.5 pounds”
- Hamburger patties